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A to Z : FREITAG
HISTORY In 1993, the founder of Freitag, the "Freitag Brothers," was looking for a sturdy bag that could be safely protected even in the weather without worrying about getting wet. Inspired by the trucks running down the highway, the brothers made messenger bags with tarpaulin cloth, bicycle tubes, and seat belts.
After starting to manufacture, the product began to become popular among people who commute by bicycle due to the convenience and robustness of the product. After that, by word of mouth, after registering the business name of “Freitag Retour Bros.”, he started his business.
manufacture process STEP 1: TRUCKSPOTTING STEP 2: CUTTING UP THE TARPS STEP 3: WASHING
STEP 4: BAG DESIGN STEP 5: SWEING
Differentiation from other brands Because of the variety of tarpaulin fabrics, The color arrangement and pattern are different Unique design
Circulation Motto of brand It contains the ambiguous meaning of people who commute by bicycle and that tarpaulin cloth is being turned into a bag.
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|Recent edit date||2021. 5. 30 15:07|
|No. of pages||9pages|
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